Strategic.

Sassy.

Press-Savy

In DIY music scenes, ballin' on a budget is key. I create custom strategies tailored to your sound, your audience, and your goals. Whether you’re launching an album, growing your fanbase, or just trying to focus on your tunes, I help you cut through the noise and connect you with audiences old and new.

Education

B.S Purdue University

M.S Northwestern University

Behind the Headlines

Sarah Schultz is a publicist and brand strategist specializing in entertainment (motorsport & music). She helps independent artists and brands grow their audience, land media coverage, and build a brand that sticks. From press placements to social media strategy, she makes sure your name is heard and remembered.

JUST LIKE YOU FR

As the frontwoman of my own band, I know firsthand what it’s like to pour everything into your music, build a brand from the ground up, and navigate the industry with no rulebook.

In college, I learned what PR was from doing it, quite literally DIY-ing my own press, and hustling through the world of underground music. Sitting in the middle of the creative and analytical Venn diagram, I create PR and branding plans that are as fun, cool, hype, as you are... and also a lot of spreadsheets